CIPHER · BLOG
What we know — written plainly
Practical guides to understanding website costs, comparing SEO proposals and deciding when to introduce a customer management system.
Latest article
Website Cost in Egypt: How to Read a Quote and Define the Scope
A campaign page, company site and store may all be called a website, but their scopes differ. Learn what to clarify before agreeing a price.
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SEO guide
How to Choose an SEO Company in Egypt
Choosing an SEO company starts with understanding the work and how progress will be measured. Use these criteria to compare proposals and set expectations.
Systems & automation
WhatsApp Is Not a System — When Does Your Business Need a CRM?
Most businesses in Egypt run on WhatsApp, and that is fine — up to a point. These are the signs you have passed it.
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